As a copy editor who frequently works on SEO content, I`ve been asked several times whether it`s okay to use contractions in essays. The short answer is, it depends on the context and audience.
For those unfamiliar, contractions are shortened versions of two words, such as “can`t” for “cannot” and “it`s” for “it is.” While contractions are commonly used in everyday speech, some people still view them as informal and inappropriate for formal writing.
In academic writing, there is generally a preference for using the complete form of words. In fact, some instructors or editors may specifically ask writers to avoid contractions. This is because academic writing is often viewed as more formal, and the use of contractions can sometimes come across as too casual or conversational.
However, there are also instances where using contractions might be appropriate, such as in personal essays or creative writing that is meant to sound more conversational. In these cases, contractions can help to make the writing sound more natural and expressive.
In addition, when it comes to SEO content, contractions can actually be useful. This is because search engines like Google tend to favor content that is written in a more conversational tone, as it is often viewed as more engaging and user-friendly. Using contractions can help to achieve that more relaxed and conversational tone.
Ultimately, the decision to use contractions in essays comes down to the context and audience. If you are writing an academic paper or formal report, it`s best to avoid using contractions. However, if you are writing in a more personal or conversational style, contractions can be an effective tool to help convey your message. And in the case of SEO content, using contractions can actually help to improve your visibility and engagement.
As a copy editor, it`s important to understand the nuances of contractions and their appropriate use. By considering the context and audience, you can make informed decisions about when to include them in your writing.
